Social Media Specialist

Job description

Responsibilities

Social Media & Content

•Manage social channels across client accounts: content calendars, scheduling and publishing and reporting.

•Write engaging, on-brand copy for posts, captions, stories and short-form content across all major platforms.

•Brief and coordinate content with creative and production teams.

•Identify and act on trending moments and tactical opportunities.

Community Management

•Monitor, moderate and respond to comments, messages and mentions across client channels.

•Build genuine audience engagement and manage online reputation in line with client protocols.

•Track community sentiment and surface insights for clients and the team.

Strategy & Client Liaison

•Contribute to social content and channel strategies, measurement plans and campaign proposals.

•Produce reports, analytics summaries and campaign recaps.

•Attend client meetings and present social insights and recommendations with confidence.

•Monitor competitor and category activity to inform recommendations.

Influencer & Creative Collaboration

•Work with the creative team to brief and direct social-first content.

•Support influencer and content creator briefing, coordination and content review.

•Collaborate across paid media, strategy and client service to deliver integrated campaigns.

Requirements

Experience & Education

•Relevant degree in advertising, marketing, communications or equivalent.

•Proven experience in social media management and community management, preferably agency-side.

•Exposure to influencer marketing or content creator management is advantageous.

•Experience on retail or FMCG brands is a plus.

Skills & Attributes

•Exceptional social copywriting skills across platforms and brand voices.

•Strong knowledge of the social media landscape within SA and abroad.

•Trend-savvy with genuine passion for social and digital culture.

•Analytical, comfortable turning data into clear, actionable takeaways.

•Highly organised, deadline-driven and composed in a fast-paced environment.

•Collaborative, with excellent communication and client-facing skills.

•Valid driver’s licence and own transport.

Technical Skills

•Social media management platforms: Sprout Social, Hootsuite, Falcon or similar.

•Social listening/monitoring platforms: Brandwatch, Meltwater or similar.

•Familiarity with influencer platforms such as Modash or Stellar.

•Understanding of UTM tags and basic paid social principles.

•Google Analytics or equivalent experience advantageous.


Posted on 10 Jun 11:22, Closing date 9 Jul