I bought a large bag of Fritos(R) chips last night and this is what the back of the packet said:
-------------------------------------------CUTTHROUGHTHE...This is the place where younormally get the marketing spin.You know, about how thisproduct helps change your life, getthe girl or meet the man of yourdreams.We're a bit more down to earth.To cut through the nonsense,we're only going to say onething because it's what Fritosstands for.With Fritos, what'simportant is the crunch.Nothing crunches as good as Fritos.We might play around with thisand that, try a few different things,who knows? But one thing'sguaranteed ... WHEN IT COMESTO THE CRUNCH,THERE'S NOCOMPROMISE"-------------------------------------------Thank you, Fritos, for taking a fresh promotional approach. I suspect they did their homework and understand that today's savvy youth market can spot bullshit a mile off and resents being spoken down to. Okay, the bit about the 'crunch' could maybe be seen as a slight capitulation to marketing spin, but well done, all the same!
