Only Rassie Erasmus could call up a Coca-Cola fan to join the Springbok squad

In the first TVC, Rassie urges all South Africans to enter the competition and be called up by him to the Bok squad. In the second TVC, one very fortunate fan gets called up by Rassie to join the Boks, who test out different nicknames for him, eventually settling on “Ice Man”. As well as Rassie and inspirational captain Siya Kolisi, the ad features a star-studded Springbok cast.

“You very seldom see Rassie in an ad campaign,” says Joe Public CCO Xolisa Dyeshana. “But when we came up with the idea of a fan being called up to the Springbok squad, we knew we could only do it with him. This partnership between two iconic brands allows us to bring fans closer to the World Champion Boks than ever before.”

The once-in-a-lifetime ‘Be A Bok’ experience includes flights, staying at the Bok team hotel, attending the Captain’s Run the day before the game, visits to the locker room and stadium tunnel on game day and watching the Boks live from some of the best seats in the house. Who better to call them up than Rassie himself?

“Shooting with Rassie and the Springboks is always a joy,“ adds director Katlego Baaitse from Spitfire Films. “You have a limited time to get what you need, but they’re so down to earth, so professional and, while they take the rugby seriously, they don’t take themselves seriously, so the camaraderie and humour come through in every scene.”

The 2026 Springbok Coca-Cola campaign, with Joe Public as the lead agency, features a range of Springbok Fan Cans, with illustrated portraits of the most capped Boks, including five Women Boks.

In addition to TV, the Call-Up is running on national radio, in OOH and DOOH across the country and on social platforms, hosted by Bok fan and comedian Donovan Goliath. Fans can enter the competition by buying participating packs, scanning the QR code on them and then entering. Each of the Springboks home games this season will have an individual winner who will ‘Be A Bok’ for that particular match.

With Coca-Cola and the Springboks once again bringing fans closer to the game they love, Call-up to ‘Be A Bok’ proves that sometimes the most unforgettable team selection isn't announced in a press conference – it's delivered in a phone call-up from Rassie Erasmus. For one lucky fan at every Springbok home test this season, that call-up will turn the dream of being part of the Bok squad into a reality. Bok fans can enter the competition at https://www.cokerugby.co.za/.