New iconography and internet identity better reflect the group’s education focus and growing international footprint

Advtech, Africa’s leading private education group, today unveiled a new logo reflecting the group’s forward strategic focus on education. The company also announced that it will be transitioning to the groupadvtech.com domain name, reflecting the business’s strong international presence outside of South Africa.

“Through a more welcoming look and the incorporation of the book device to replace the letter ‘v’ in our company name, the new logo much better represents our forward focus on education. We are also very much an international business and wanted our internet presence to convey this, hence the move from “.co.za” to “.com,” commented Advtech Group CEO, Geoff Whyte.

New iconography and internet identity better reflect the group’s education focus and growing international footprint

Advtech’s strategy is evidenced by its deliberate, long-term investment in both schools and tertiary education. Recent examples include:

  • The launch of Rosebank International University College in Ghana, marking the establishment of Advtech’s first university outside South Africa
  • The opening of expansive, world class Emeris/Vega campuses in Pretoria, Sandton and Gqeberha
  • The acquisition of the Regis Runda school in Nairobi, Kenya, and the Flipper Schools group in Addis Ababa, Ethiopia
  • The opening of Pinnacle College Ridge View school in Roodepoort, Johannesburg 

“As Advtech continues to expand its education footprint across Africa, the Group remains committed to its purpose of enriching lives through the delivery of superior academic outcomes across our schools and universities,” concludes Whyte.

 
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