TLC Worldwide Africa celebrates the success of its 2025 TLC Gives Back initiative

Building on the momentum of the original announcement, the wrap-up highlights the heart of the campaign: empowering children through movement, mindset, and meaningful engagement. Every activity, whether on the field or in creative sessions, was designed to spark confidence, nurture resilience, and encourage each child to believe in their ability to achieve more.

The children enjoyed a full day of activities, including motivational talks from members of the upcoming women’s and men’s Lions cricket players, who shared powerful messages about believing in oneself and rising above challenging circumstances. The cricket match was a standout moment, filling the stadium with excitement and joy, while the volunteer-led creative and sporting activities kept the children engaged, inspired, and smiling throughout the day.

The initiative once again formed a key pillar of TLC Worldwide Africa’s 2025 Responsible Marketing commitments. For TLC, Responsible Marketing means using the company’s platform as a force for good, creating impact that extends beyond campaigns and into real, lasting community upliftment. Now in its fourth consecutive year supporting these same orphanages, TLC Gives Back continues to drive long-term development, connection, and hope.

“We are incredibly proud of what this year’s TLC Gives Back event achieved,” said Sarvesh Seetaram, managing director of TLC Worldwide Africa. “Seeing the children light up with excitement and embrace the spirit of ‘Motivate’ was a powerful reminder of why this initiative matters. Our focus has always been to inspire balanced lifestyles and support young people in building confidence and self-belief. TLC Gives Back is a reflection of our values, it’s purposeful, community-driven, and rooted in the belief that marketing should meaningfully improve the lives of others.”

“Seeing the commitment of our South African team through TLC Gives Back is truly inspiring,” added Kathryn Perry, Group people director at TLC Worldwide. “It shows that when people come together, we can really make a difference, and that’s something we are deeply passionate about at TLC.”

“We are so proud of what our South African team have achieved through this year’s TLC Gives Back initiative,” said Emma Baine, Group COO at TLC Worldwide. “The team works incredibly hard each year to do something truly impactful, and we hope to continue this meaningful tradition for many years to come.”

TLC Worldwide Africa extends heartfelt thanks to its partners, DP World Wanderers Stadium, McDonald’s South Africa, Leaders of Today and Acts of Love, along with the local and global TLC team whose dedication and generosity made the day truly unforgettable.

A video capturing the magical highlights of the day:

Through TLC Gives Back, TLC Worldwide Africa continues to reinforce that social responsibility is not an add-on but a cornerstone of its identity. With purpose and people at the centre, TLC remains committed to building stronger communities and inspiring the next generation to dream bigger.

Together, we motivate. Together, we grow. Together, we’re remarkable.