Transform or abandon the Loeries

Jabu Mabuza, chairman of the Marketing Federation of South Africa, has called on the industry to transform or abandon the Loeries.

Now you have an opportunity to share your views in an open forum. How much has the Loeries transformed? Is Jabu Mabuza's call to transform or abandon the Loeries justified? Some people even mooted the possibility that the CDF could pull out of the Loeries and create a new awards ceremony, independent of the MFSA - is this feasible? And how could transformation be speeded up? Background info.

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