The digital marketing future on our doorstep - 24 Aug 2015

By Leigh Andrews

Today sees the start of our Special Focus on Digital Marketing. Curated by Louise Marsland, it features exclusive interviews with the trendsetters in this field and pinpoints the fact that digital is more than just another channel, it's the new marketing way, with digital intelligence the new business currency.

Sticking with our focus on all things digital, Sophie Baker delves into SEO's 'big brother', search engine marketing and enlists some expert help from Elwyn Dhliwayo, CEO of SEO Specialist, in explaining whether you can have SEO without SEM.

Mike Laws, Group Chief Marketing Officer for InTarget, takes things a step further in offering brand champions a helpful nugget: If 91% of mobile phone owners keep their phone within a one metre radius, 24 hours out of every day, why then do marketers bother with any other type of media?

Lastly, Peter Ugwu shares interesting Google stats - did you know that 10 million Nigerians visited the internet for the first time in 2014? That's why data-friendly applications such as Trupper, Okada Books, Gidimo and Afrinolly are changing the face of social lives in the country.
Digital Africa, here we come...

Leigh Andrews

Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel.

Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space.

All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications.