Yahoo reaches for relevancy with new 'smart' ads
Yahoo has offered its advertisers a way to make their ads more relevant to individual viewers through the search engine's new SmartAds program.
SmartAds, the company said, will display advertisement alongside search results that take into consideration the search terms used, the user's location, his or her known interests other factors.
Ever get the feeling that somebody is watching over your shoulder while you browse the Web?
Yahoo's (Nasdaq: YHOO) new SmartAds program promises to bring to your monitor display ads based on your behavior, location and demographics.