PR rates

How much do PR companies charge and how?

Owning a small service and product company, I have been thinking about employing a marketing fundi or outsourcing the PR element to a PR agency. It would involve general PR/press and some event management. My questions are thus:

1) How much does a PR company charger? The operation is small and I certainly can't afford corporate rates.

2) What do they do for thier money? It may be obvious to you, but us operational chaps sometimes wonder.

3) How are rates developed?


 
For more, visit: https://www.bizcommunity.com