Just how much does mobile advertising influence affluent consumers? - 24 Feb 2014

A global survey, conducted by Millward Brown on the impact of mobile advertising on affluent consumers, has been released by BBC World News. The study provides clear evidence that affluent consumers, who make up a large proportion of the networks' audience, are significantly more receptive to mobile advertising than the general population.

In her BizCareers column, Juliette Attwell advises on the questions you should be asking in an interview.

Keep an eye out for the Loeries' African Road Show which will be debuting in Harare on 18 March! Booking is essential and everyone in the brand communications industry is encouraged to attend - marketers, agencies, media buyers and media owners.

Have a good week!

Cheers!
Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)

PS Take a look at the latest ads in the Ornico ad showcase.