Spitz Shoeshanista ™

Black Coffee’s Jaques van der Wat and fashion guru Deon Chang both self-confessed SHOESHANISTA’s ™.

SHOESHANISTA’s ™ try on some of the new super premium range.

Dressed in the latest Prada peep-toes, a Spitz SHOESHANISTA offers her word for the judges of the Spitz SHOESHANISTA ™ spelling bee.

A participant in the Spitz SHOESHANISTA ™ spelling bee offers fashion advice by spelling Pulchritudinous, a word used to describe a person who believes that shoes have the power to make you feel physically more appealing; inherent in SHOESHANISTA ™ language.

Spitz marketing director, Tania Morgan-Weyer, and SHOESHANISTA ™ Deon Chang.

Spitz marketing director, Tania Morgan-Weyer, with Metro FM’s Penny Lebyane and Felipe Mazibuko.

Luxury shoe emporium Spitz launched its first-time-in-South Africa super premium range in the Sandton flagship store on the 21st of June 2007. These sumptuous super premium brands include Chloe, Dolce & Gabbana and Marc Jacobs for women and Sassetti and Officine Creatives for men. The opulent labels join the revered Prada and Mui Mui ranges already in store.

South Africans have proved themselves fashionistas to be reckoned with and are established as having significant weight on the international luxury clothing and shoe consumer scale. There is however a very particular kind of fashion savvy individual who has a keen eye for design detail and an even keener foot for the finest shoes to grace a South African sidewalk, which is the motivation behind Spitz's decision to bring in the Super Premium range, and pose the question: Are you a Shoeshanista™?

"A Shoeshanista™ is someone who is deeply devoted to shoes," explains Tania Morgan-Weyer, marketing director for Spitz, "a fashionista who either feels their outfit is only complete with the perfect pair of shoes, or lets their shoes lead the way in inspiring their outfit altogether! They see style as an exploration and set trends by their sheer passion for shoes. They are fashion."