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Superunion designs brands that matter - to customers, clients and society ­- through purpose and experience-led solutions that combine in-depth branding knowledge, digital design expertise, and technical delivery.
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Latest news

Astron Energy: New Times. New Energy.
In late 2019, Superunion Africa was given the once-in-a-generation opportunity to reposition and rebrand Southern Africa's second-largest petroleum retailer, Caltex, to Astron Energy. 19 Nov 2021 Read more

Superunion Africa appoints new strategy director
Angie Hattingh officially joined Superunion Africa as its strategic planning director this month. She moves across from Ogilvy, where she held the senior digital strategist role for almost three years. 9 Nov 2021 Read more

Superunion welcomes Liana Liebenberg as creative director
Award-winning designer Liana Liebenberg will be joining Superunion Africa this month as creative director Johannesburg. This follows the recent appointment of Jan-Hendrik Labuschagne, who will now oversee Africa. 2 Aug 2021 Read more

Jan-Hendrik Labuschagne appointed by Superunion as creative director
This month, Jan-Hendrik Labuschagne joined Superunion Africa as creative director. Having built up his career working with large corporates and niche brands within the marketing and branding space, Labuschagne has deep experience in building brands across a wide variety of sectors and media. 28 May 2021 Read more

Superunion creates Metropolitan's youthful GetUp brand identity
Metropolitan is one of South Africa's leading insurers. To help maintain this leadership position, Superunion was commissioned to overhaul Metropolitan's masterbrand identity to remain resonant within a more modern-day market landscape. Yet, despite a successful brand refresh, younger South African consumers remained of the view that Metropolitan was for the older generation. 31 Mar 2021 Read more

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