"In the advertising fraternity, this is not only a remarkable feat, but a testament to how an advertising agency can truly know their clients' business environment and be intimate partners in success" says Gerald Harvey, Executive Creative Director at Mortimer Harvey.
One of the contributing factors in making this relationship sustainable in the midst of many Colgate Palmolive brand managers faces through the years is the continuous and sustainable role that Mortimer Harvey have played all along. And the value of intimate partnership is undoubtedly the market share gain and repeated performance of Colgate Palmolive's brands in the highly competed FMCG environment.
Mortimer Harvey has predominantly been Colgate-Palmolive's sales promotion agency offering the company and its brands a one-stop value package in strategy, promotions, advertising and marketing. And through these 20 years, Mortimer Harvey have consistently developed unique and fresh properties for its longest-standing client. One of Colgate Palmolive's biggest successes was the Daily Smiles Show for Colgate Toothpaste and was the first short-format promotional television game show developed in South Africa. This creative format was bravely pioneered by Mortimer Harvey five years ago and is now a regular television feature used by companies to increase brand awareness and improve sales.
"Mortimer Harvey have a spirit about them that is truly unique and my take is that it's all about delivering what works hard without ever losing enthusiasm and a profound sense of fun. This recipe of theirs is what makes this relationship, although 20 years, consistently fresh, for they are as consistently passionate about our business as we are," says Issam Bachaalani, Marketing Director for Colgate Palmolive South Africa.