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Mortimer Harvey wins Altrisk business

Altrisk, South Africa's specialist long-term risk product provider, has appointed Mortimer Harvey as the company's official brand advertising and communications agency.
Client spokesperson, Sarah Coetzee says Altrisk has established its pedigree over ten years as a specialist long-term risk product provider. “As such we needed to identify an agency partner that could understand our business and escalate the profile and awareness of the Altrisk brand to our Independent Financial Advisor target audience. Mortimer Harvey provided exactly that, a sound strategic and creative communication solution that we believe will meet our objectives for the brand as well as educate our target audience on our life insurance offering.”

Mortimer Harvey Executive Creative Director, Gerald Harvey says the agency is very pleased to have succeeded in securing the Altrisk brand. “The challenges of working on a brand in this category provided us the opportunity to stretch our creative and strategic muscle. We were also encouraged by the client to develop a campaign that could break the mould for the category which we are confident we have achieved and we look forward to taking the campaign to market.”


About Altrisk
Altrisk is a specialist long-term risk product provider. The company's reputation has been built around its superior underwriting expertise. This, coupled with an uncomplicated yet comprehensive product range in the area of life, disability and dread disease benefits, has resulted in Altrisk being an attractive offering supported by South Africa's leading independent financial advisors.

Altrisk is the proud underwriter of in excess of 70,000 clients.

The company was set up in 1999 with the backing of the Hollard Group and Hannover Life Re. Altrisk performs the risk assessment and administration of the Altrisk product range on behalf of Hollard Life. Hollard Life policies are issued to the client and Hollard Life remains responsible for any claim payment. The majority of the risk is reinsured into Hannover Re.

This unique structure provides clients with the best of both worlds - the advantages of dealing with a focused operation dedicated to providing superior service, combined with the backing of the Hollard Group and the security of major international reinsurers.


About Mortimer Harvey
Mortimer Harvey is a Johannesburg-based full-service through-the-line advertising agency that delivers hardworking advertising and communication solutions. Services include classical above-, below-the-line, brand development and consulting, strategic marketing development, promotions, interactive web services, public relations as well as events and sponsorships. For further details visit www.mortimer-harvey.co.za.

19 Jan 2010 12:50

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