Winner Peter Roynon and partner Rene Seeger
The campaign, conceptualised and delivered by Mortimer Harvey late last year, included a SMS promotion that has attracted the highest hit rate for Plascon in five years.
Plascon Group Brand Manager, Jason Meredith, says he is delighted with the results and smooth running of the campaign. “Quality execution of all promotional elements and the excellent response from our customers and retailers have made this one of Plascon's most successful campaigns to date.”
Seven lucky consumers stood a chance of winning a seven-day stay for two worth R50 000 each at Pezula Resort Hotel and Spa with every seventy-seventh entrant winning attractive cash prizes.
A retailer incentive campaign also saw a number of retailers achieving targets and winning a ticket for two on a Starlight cruise ship worth R20 000 each.
Gerald Harvey, Executive Creative Director of Mortimer Harvey, says the agency used a variety of print, radio and POS material to support the seven-week promotion. “The underlying theme was the number seven, symbolising the seventh anniversary of Plascon's seven year quality guarantee.”
Mortimer Harvey is a Johannesburg-based full service advertising and promotions agency that delivers hardworking advertising and communication solutions. Services include classical above-, through- and below-the-line, brand development and consulting; strategic marketing development; promotions; interactive web services; public relations; events and sponsorships.