Mortimer Harvey
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Blockbusters' Hancock promotion raises more than R60 000 for charity

Blockbusters Entertainment raised more than R60 000 for Child Welfare South Africa (CWSA) following a national charity drive in November 2008. R4 of every rental of Hancock, an action comedy starring Will Smith and Charlize Theron, was donated to CWSA.
Blockbusters' Hancock promotion raises more than R60 000 for charity
At a cheque handover ceremony held in Johannesburg last week, Sheldon Davenport, MD of Blockbusters Entertainment, said that the company was pleased with the success of the campaign. “We are privileged to be associated with this initiative and delighted to contribute to the wellbeing of less fortunate children in South Africa.”

From L-R: Lee Samuel, Account Executive, Mortimer Harvey; Shaun Naude, Training Manager, Blockbusters Entertainment; Ashley Theron, National Executive Director, Child Welfare South Africa; Sheldon Davenport, Managing Director, Blockbusters Entertainment; Lerato Ramango, PR Assistant, Child Welfare South Africa; Dalene Venter, Head of Communications and Income Development; Vanessa Brown, Marketing Manager, Blockbusters Entertainment.
From L-R: Lee Samuel, Account Executive, Mortimer Harvey; Shaun Naude, Training Manager, Blockbusters Entertainment; Ashley Theron, National Executive Director, Child Welfare South Africa; Sheldon Davenport, Managing Director, Blockbusters Entertainment; Lerato Ramango, PR Assistant, Child Welfare South Africa; Dalene Venter, Head of Communications and Income Development; Vanessa Brown, Marketing Manager, Blockbusters Entertainment.
Ashley Theron, National Executive Director of CWSA, said that he was pleasantly surprised by the response. “We are extremely thankful to Blockbusters for their support and involvement in raising funds for our organisation. The money will be used to fund our National Child Protection projects. It is hoped that many other businesses will be challenged by the example set by Blockbusters in becoming involved in making a difference in the lives of children.”

CWSA is a national, non-government, non-profit organisation representing 160 developed and 55 developing child welfare member organisations. Together with its affiliated member organisations, CWSA is the biggest child protection movement in the country, protecting children, families and their care givers.

The relationship between Blockbusters and CWSA was sealed when Mortimer Harvey was called upon to give a recommendation on a suitable charity organisation to benefit from the promotion of Hancock. Mortimer Harvey is CWSA's pro bono marketing agency and continuously looks for opportunities to increase awareness around CWSA's much needed initiatives.

21 Jan 2009 11:08

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