While these acts of legerdemain wowed young and old alike, the true hero of the performance was Barclaycard itself. The perfectly groomed promoters told onlookers more about Barclaycard's unique product offering and the chance to win a Carrol Boyes tea set and dinner service for eight to the value of R20 000.
Mortimer Harvey's Executive Creative Director, Gerald Harvey, said that the objective of the promotion was to ensure a multi-sensory experience of the Barclaycard brand. “The promotion, conceptualised by YellowCrossing, leaves a memorable experience that results in excellent ‘word-of-mouth'. The response from shoppers at the Eastgate Mall exceeded all expectations and we hope to achieve similar results in various shopping malls around the country over the next eight weeks.”
Barclaycard, launched in South Africa in April, targets people with an income from R120 000 plus per annum.
Barclaycard was the first credit card to be launched in the UK in 1966 and has become one of the largest European multi-brand card and consumer lending businesses. It is the first card in South Africa to offer a single flat monthly service fee (R35pm for Barclaycard and R55 for Barclaycard Prime) that covers two secondary cards and garage cards, all transaction and cash withdrawal fees as well as third party processing fees.
Other benefits* include Barclaycard Beyond - card and cellphone protection, purchase cover, emergency support abroad, key/lock replacement and travel insurance. Barclaycard Prime card owners can also make use of a concierge service, trauma and identity theft assistance and are allowed access to airport lounges. * Terms and Conditions apply