The locally produced product is sold exclusively at veterinary clinics and veterinary owned pet shops. A leading pet nutritionist and a veterinarian are responsible for product development. Ultra Dog’s product range includes Premium Range, Superwoof Range, Optiwoof Range and Special Diet Range.
Andrew Fradd, Group Managing Director of Mortimer Harvey, says the agency is thrilled to welcome Ultra Dog to the MH family. “We look forward to partnering with the Ultra Dog team to apply our OmniChannel solutions for Ultra Dog to become the leading pet food brand in specialist veterinary pet food channels in South Africa”.
Mortimer Harvey has been tasked to develop an over-arching 360-degree digital strategy to move the brand into the digital space. “We will also provide client with an OmniChannel solution, which would cover all consumer touch points, as well as finessing of the brand itself,” says Fradd. About Mortimer Harvey
Mortimer Harvey is an independent, omni-channel, results-driven consulting, marketing and integrated communications company that delivers hardworking strategy, business, advertising and marketing solutions. Their regional offices in Johannesburg, South Africa, and Cairo, Egypt, are well placed to help their clients achieve the widest possible reach.
The company delivers true omni-channel solutions and a full go-to-market service to clients through their team of in-house industry specialists in all fields.
|Mortimer Harvey||Advertising and communications, including above-the-line, below-the-line, promotions, shopper and retail marketing, digital, CRM and direct marketing.|
|MH Africa Middle East||OmniChannel services, plus go-to-market strategy development informed by data-driven insights operating across Africa and the Middle East.|
|MH Digital||Content development and implementation for online, social, mobile, app and digital platforms.|
|MH Public Relations||Public relations and media management.|
|Boom.Studio||A new record label that challenges traditional music marketing. |
|Gravitate||Multi Video Programming and content generation.|
|Kulcha.Click||Influential tastemakers creating authentic brand experiences at the intersection of culture and content.|
|Loyal Solutions||A state-of-the-art, Cloud-based loyalty programme management platform with real-time benefits. |
|Stream.Digital||Live and on-demand video streaming and content distribution.|
|LM&P||Brand promotions, events and experiential marketing.|
For further details, visit mortimerharvey.comFor further information please contact:
Jacques Verster at Mortimer Harvey
Tel: +27 (0)11 996 2833
Cell: +27 (0)83 276 9009