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Mortimer Harvey acquires direct marketing agency, Action Ambro's

Mortimer Harvey has announced their acquisition of Action Ambro's, one of the industry's most-awarded and reputable direct marketing agencies.
Andrew Fradd, Group Managing Director of Mortimer Harvey, says the acquisition underscores the agency’s continued focus on building leading, innovative OmniChannel solutions and will further enhance its established direct marketing and CRM offerings.

Led by the vast expertise of industry stalwart, Andrew Ambrogioni, Action Ambro’s has been in the driving seat of multiple award-winning campaigns for some of South Africa’s leading brands over the last 11 years.

According to Fradd, the action lies in the delivery of exceptional creative underpinned by robust direct and CRM strategies. “We are delighted to have this leading team on board. Ambrogioni will take up the reigns as Executive Creative Director: Direct and CRM in the Mortimer Harvey team, bringing his characteristic out-of-the-box creative solutions.”

“The two agencies have long shared a passion for data-driven insights and campaigns that deliver real, measurable results for their clients. More importantly, both agencies were built on a great respect for both client- and people-centricity and this meeting of minds and cultures makes for a dynamic road ahead,” says Fradd.

About Mortimer Harvey

Mortimer Harvey is an independent, OmniChannel, results-driven consulting, marketing and integrated communications company that delivers hard-working strategy, business, advertising and marketing solutions. Their regional offices in Johannesburg, South Africa and Cairo, Egypt are well placed to help their clients achieve the widest possible reach.

The company delivers true OmniChannel solutions and a full go-to-market service to clients through their team of in-house industry specialists in all fields.

Mortimer HarveyAdvertising and communications, including above-the-line, below-the-line, promotions, shopper and retail marketing, digital, CRM and direct marketing.
MH Africa Middle EastOmniChannel services, plus go-to-market strategy development informed by data-driven insights operating across Africa and the Middle East.
MH DigitalContent development and implementation for online, social, mobile, app and digital platforms.
MH Public RelationsPublic relations and media management.
Boom.StudioA new record label that challenges traditional music marketing.
GravitateMulti Video Programming and content generation.
Kulcha.ClickInfluential tastemakers creating authentic brand experiences at the intersection of culture and content.
Loyal SolutionsA state-of-the-art, Cloud-based loyalty programme management platform with real-time benefits.
Stream.DigitalLive and on-demand video streaming and content distribution.
LM&PBrand promotions, events and experiential marketing.


For further details, visit mortimerharvey.com

For further information please contact:

Jacques Verster at Mortimer Harvey
Tel: +27 (0)11 996 2833
Cell: +27 (0)83 276 9009
Email: moc.yevrahremitrom@seuqcaj

13 May 2016 11:42

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