Mortimer Harvey Pty Ltd (Mortimer Harvey) and Loyal Solutions A/S of Copenhagen, Denmark have entered into an exclusive partnership that will bring Loyal Solutions' state-of-the-art loyalty programme management technology into the Mortimer Harvey portfolio, providing new opportunities for clients either running a loyalty programme or contemplating initiating one. The partnership covers Africa, the Middle East and India.
Andrew Fradd, Group Managing Director of Mortimer Harvey, explains that Loyal Solutions has developed a unique Cloud-based platform, LoyalTfacts®, which has proven to be very effective in managing complex loyalty and membership programmes in a straightforward way. "The platform is able to manage any type of programme, be it cash-back, instant cash, coupons, points-based, omni-channel, closed-circuit or open-loop - and all with the full capability to separately control rewards accrual and redemption. LoyalTfacts® captures all relevant data for use in one-to-one communications, offers, VIP promotions and so on, and it delivers valuable data and insights."
Peter Kisbye, Loyal Solutions CEO and partner, says LoyalTfacts® is unique in that a full programme can be launched without any IT implementation, "LoyalTfacts® is already connected to over 32 million stores worldwide, so a local, regional or global programme can be set up within six to eight weeks and virtually any store on the planet can participate. The solutions offer full omni-channel opportunities, combining online and in-store activities seamlessly."
LoyalTfacts® complies with all stringent European Union data-protection requirements and is PCI Security Standards Council-approved.
All that the programme owner requires is an internet connection, the merchant can use their existing payment terminals, and the customer needs just a card or an app.
Says Kisbye, "Our client base includes leading member associations, news media groups, retailers, business-to-business clients, charities (handling micro donations) and global airlines. So, from today, any Mortimer Harvey client has access to top-tier technology in today's hottest space: loyalty."
Kisbye emphasises that his company's partnership with Mortimer Harvey, at a professional and a technical level, as well as on a human level, are an excellent match, "The offerings that our combined companies have for clients in Africa, the Middle East and India are unique and exceptionally strong." He observed the positive and warm energy and atmosphere at Mortimer Harvey, as well as the enthusiasm of the team, remarking, "I very much look forward to our future cooperation."