Andrew Fradd, Group Managing Director of Mortimer Harvey, says the agency is delighted with the awards. "The Assegai Awards are all about excellence in direct marketing - innovation, strategy, creativity and, most importantly, results. It's all very well creating an amazing conceptual campaign, but if it doesn't translate into real return on investment for our clients, it doesn't fly."
Mortimer Harvey's Direct Marketing and CRM division brought home a Gold Award for an Absa Employee Relationship Marketing campaign and a Gold Craft Award for Art Direction for an Absa Private Banking Employee campaign.
The agency also achieved a Bronze Award in the Direct Mail: Addressed Campaigns category for the British Airways Credit Card launch and a Leader Award for the Virgin Money WTF (Why The Fees) campaign in the category of Direct Response: Mass Media. LM&P received a Leader Award in the Integrated Direct Marketing Campaigns category for their Doritos For The Bold campaign. About Mortimer Harvey
Mortimer Harvey is an independent, full-service and results-driven, integrated marketing and communications agency that delivers hard-working advertising and communications solutions. Their regional offices in Johannesburg, South Africa and Cairo, Egypt are well placed to help their clients achieve the widest possible reach.
The agency delivers true 360° solutions and a full go-to-market service to clients through their team of in-house industry specialists in all fields, including:
Integrated communications services
- Advertising and marketing
- Television, audio and audiovisual
- 0Shopper and customer marketing
- Direct marketing and CRM
- Promotions and experiential
- Digital marketing
- Media strategy and planning
Marketing and sales services
For further details, visit mortimerharvey.com