The ongoing demand for exclusive, lifestyle estates is evidenced by Phase 1 and 11 of the prestigious Serengeti Golf and Wildlife Estate being completely sold out during the pre-launch period. Passionate about getting results for their clients, Mortimer Harvey embarked on an aggressive marketing campaign highlighting the pre-launch dates to interested parties who had signed up via the website.
In addition, full page, full colour advertisements were placed into relevant newspapers while a 30" radio commercial flighted on Highveld Stereo and Jakaranda helped build awareness and, therefore, create demand.
The impressive response has resulted in a waiting list of over 100 people who want to be the first in line when Phase III opens to the public in November 2006. The other good news is that, since all the approvals have been received by the relevant government departments, its been all systems go and, in fact, construction has already started on the golf course.
Situated five minutes from Johannesburg International and within equal proximity to both Pretoria and Johannesburg, the estate offers unrivalled residential and tourism opportunities. These include a 27-hole golf course designed by Jack Nicklaus, a residential estate complete with schooling facilities, a conservation area with free roaming game, restaurant and retail development, a resort hotel with conference facilities, and even equestrian facilities.