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A beast of a project, but we managed to tame it

Finally. We've worked on the #SiemensFabric project with King James Group for a good few months, and now we get to share it!
A beast of a project, but we managed to tame it

Stepping out of the traditional production house realm, we:

Became city data collectors and interpreters
Designed and oversaw the printing process for nine unique fabrics depicting city areas in Lagos, Nairobi and Johannesburg
Sourced and liaised with three fashion designers from each city and oversaw the garment manufacturing process.
Conceptualised the stage design and event showcase

While all of this was happening, we also directed, shot and produced the numerous campaign films for #SiemensFabric

And we did this all in collaboration with the wonderful team from King James Group JHB. Thank you for giving us the opportunity to bring this incredible concept to life.

We flippen love it

SIEMENS PROJECT FILM_FINAL_17_09_2018 from Justine Puren Calverley on Vimeo.

5 Oct 2018 12:05


biz press office