Wazoogles Superfoods has a deep and undeniable passion for health, believing that the sky is the limit. The brand has big aspirations and wants to lead the lifestyle and health category in a way that's never been done before. They wanted to generate some brand awareness to help guide the everyday person towards living a healthier lifestyle.
In keeping with their “never been done before” brand ethos, we decided to bring the world’s first Wi-Fi unicorn to the people of Cape Town. Their brand icon literally manifested into being, when this Wi-Fi unicorn went for a stroll on the Sea Point promenade. The unicorn challenged people to get moving using: #FOLLOWTHEUNICORN and KEEP UP FOR FREE WIFI.
The surprised crowds followed on the day and online. The magical beast turned heads and generated much talk-ability on traditional and social media platforms, launching the brand icon and gaining followers.
This out of the ordinary activation created brand awareness and turned traditional brand outdoor media into a living representation of what is at the heart of Wazoogles products. Making humans healthier, stronger and happier.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.