Establish multiple social media platforms for your brand
We're well into the digital age! What this means for you as a business is that you can't afford to ignore certain key digital technology
aspects, like social media, if you're looking to sustain your brand's existence for the foreseeable future. With Generation-Z and millennials now forming the majority of the global consumer percentage, businesses have to leverage such ubiquitous online platforms to reach more prospective consumers within this tech-savvy demographic. Facebook alone boasts an active user count of 2.4 billion as of mid-2019. By posting engaging content on this platform about your products and services, while simultaneously using it to share links to your website; you'll be able to substantially boost your lead generation. Other popular social sites that you could use to establish a connection with prospective consumers include Twitter, Instagram, and LinkedIn.Invest in influencer marketingSocial media influencers
, basically, are popular social media personalities (usually, celebrities); whose huge audiences you can leverage to market your brand's services/products. All at a fee, of course! Influencers have proven to be a very effective marketing avenue for most enterprises, especially smaller brands that are looking to build brand awareness with online audiences but haven't yet built a substantial social media following. However, for your influencer marketing campaign to be successful, it's crucial to settle on an influencer whose field of interest corresponds to whatever services or products your business offers. You're likely to build more leads with such an influencer, as the resonance will accord your campaign an air of authenticity. What's more, influencer marketing will not only reel in more prospects but also help you attract more quality prospects; as the site visitors coming to your website via a link on an influencer's social media page is more likely to be genuinely interested in your services.Implement browser push notifications marketing
Another great way of building your prospects and increasing leads to your website/sales platform is by incorporating browser push notifications marketing. This will give you that extra marketing boost, whether you're looking to build leads to your e-commerce store or to your e-learning website. For increased click-through rates, it's crucial to ensure that your browser notification strategy is optimised for your specific business. You can always consult some credible online resources for guidelines on how to do this. This Browser Notifications Guide For eLearning Companies
- for instance- contains some useful tips and suggestions that you can implement for an effective browser notification campaign. With effective browser notification marketing strategies, the limits will definitely be boundless for your online business!Publish engaging digital content
To ensure that more people click on your Call-to-Action (CTA) links, it's important to make your blog posts and social media posts more engaging. For long, written blog posts, for example, try incorporating multimedia content every now and then to avoid boring your audience. If you don't have any person within your marketing team that can script interesting articles, you can always outsource the services of a credible freelance article writer. Meanwhile, for your social media video posts, incorporating subtitles and captions is always a sure way to improve audience engagement. Say, for instance, that run an e-learning website that offers various courses, including language courses. Posting promotional social media videos that solely feature English dialogue will be limiting your reach. This is because some of your prospective customers, those who are non-native speakers or don't speak English at all, wouldn't be able to fully understand the services that you offer even if they came across your posts. However, by including foreign language subtitles or closed captions, you'll be able to keep them engaged, consequently enhancing the chances of them clicking on your CTA links.Investing in target ads
Google and Facebook ads are great for prospective customer engagement because they take advantage of the apps' large information databases of user information, like browsing interests, age demographics, and physical location - to target your ads towards users who're more likely to find your products/services relevant to them. This means you're likely to experience higher lead conversion rates, with an increase in the percentage of website visitors that end up buying your products or signing up for your services. What's more, investing in target ads is an affordable marketing strategy when compared to other digital marketing options.Publish user reviews and testimonials
Publishing user reviews and testimonials to your websites and social media pages is also another effective means of building prospects for your business, as they are sort of the digital equivalent of personal recommendations. You can also choose to send some product samples to credible, well-known online product/services reviewers. Such reviewers test out your products or services and then write up a personal, unbiased review. If it's a service or solution that your business offers, like e-learning, email such reviewers and let them know that you'd like to enroll them for a free short course/trial run; in exchange for an honest review of your services on their platforms.
While these digitally influenced business prospects, building strategies are crucial for the sustained success of businesses in the current era, there still exist some age-old tactics that you can use to attract prospective customers. For instance, you could boost your existing customer referral rates by according them quality, personalised services that they can gloat about to their friends, family members, and acquaintances. Referrals from current clients are usually one of the most effective means of luring prospects. Another traditional prospect-building strategy that still works well in this age is event networking. By attending networking conferences, seminars, trade shows, and other industry-relevant events and functions, you'll get a chance at interacting and building business relations with potential customers. Remember, such a place will already be full of people that are interested in your industry, thus, according you lots of high-quality prospects.