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Things to consider when starting an international calling card business

Throughout the years, people often mistake the prepaid calling card business as a dwindling trade. This is due to the fact that the cellphone industry is growing rapidly and it's preferring data plans. According to the consumer reports in 2015, a prepaid calling card is a cheaper alternative to mobile roaming charges. This can be helpful in providing consumers an inexpensive way to contact their loved ones internationally. With it, making long distance phone calls is no longer too expensive.
The prepaid calling cards business is, in fact, growing at a fast rate and still remains to be the most popular VoIP business. VoIP or voice over Internet Protocol is a type of business that allows consumers to buy a certain number of minutes for long distance calls. This attracts a lot of entrepreneurs because people all around the world still use prepaid calling cards extensively.

If you’re interested in venturing into this kind of business, you might want to acquaint yourself with the following first:

1. Identifying the target market and obtaining start-up funds

First, start by writing a business plan in order to determine your revenue goals. Identify who you’d want to sell your product to and start searching for suppliers. Obtain a reasonable amount of funds by getting a loan from the bank or people you know.

2. Contact the services of a VoIP billing service provider

This is a necessary step to ensure that the billing services can track the calls and bill them accordingly.

3. Setting up the necessities of the prepaid calling card business

A VoIP gateway or switch server is required by calling cards in order to route the phone calls to a public switched telephone network (PSTN). Select a software solution to supply and power the prepaid international calling card business. You can either hire a programming team or choose a company that offers training in implementing the business.

Consider the technological aspects of the business. You need to do the following:
  • Purchase enough computer units that will supply a number calls you desire to provide your service to.
  • Make sure that these computers have an adequate hard drive space and fast processor speed.
Bulk purchasing of airtime calls from long distance carrier is a vital step for international phone cards service businesses. The airtime minutes are then divided into the calling cards.

4. Producing the printed calling cards

Create a design of your calling cards or hire someone to create it for you. The prepaid calling cards will be displayed in stores so a good design is necessary for attracting customers. Have them made in an established printer of prepaid calling cards. Finalize your design, price, and amount of cards.

5. Have your cards marketed to retail stores

Partnering with stores is the last step you should consider. Ideal retailers include convenience stores, department stores, drug stores, and other types of shops that would sell your prepaid calling cards without a hassle. Consider online stores that may resell your prepaid calling cards.

15 May 2018 14:36


About Boris Dzhingarov

Boris Dzhingarov graduated UNWE with a major in marketing. He is the CEO of ESBO ltd brand mentioning agency. He writes for several online sites such as,,, Boris is the founder of and