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Three key methods for driving more traffic to your e-commerce site

When it comes to achieving the type of sales revenue that you would like to see for your e-commerce business, driving traffic to your website is an absolute must. Without the organic traffic made up of interested customers who are planning to make a purchase, then your business will quickly begin to struggle. The good news is that there are several methods of driving traffic that savvy business owners can use to gain popularity and traction in their chosen industry. No matter what it is that you are selling online, the following methods will help you to drive more traffic to your websites and enjoy increased sales and profits.

1. Hire a professional SEO company

As a small business owner, you may be wondering whether it’s worth investing in a professional when it comes to SEO. Many small business owners try and cut costs by giving DIY SEO a go. However, in some cases, this could end up costing you more than it saves. If you have little experience with SEO and will need some time to get to grips with everything, then investing in a professional will not only save you time but could also produce a higher return, especially when it comes to driving further traffic to your site as quickly as possible. Check out this SEO Bangkok company and what they can do for your business.

2. Get active on social media

Today, social media is a hugely important tool when it comes to encouraging more people to click through to your e-commerce website. No matter what you are selling, you will be able to set up social media profiles for your brand where you can not only advertise your goods and services but also engage with and build stronger relationships with both your new and existing customers. Today, social networks such as Facebook are highly geared towards helping businesses succeed, with handy features such as the ‘shop now’ button that allows visitors to click straight through to your website and browse. Along with that, you’ll also be able to analyse your followers’ activity to see what’s popular and what’s not so hot.

3. Up your content marketing

When it comes to driving more traffic to your e-commerce website, content marketing truly is key. Whether you’re marketing on social media, blogs, or even e-mail, it’s important to produce content that stands out and really leaves a good impression of your brand. It’s important to use a wide range of different content types. Written content is great, but these days, web users are more eager for smaller, easier to digest types of content such as infographics and videos, which are usually quicker to take in than articles and blog posts. Or, you could design a content piece that uses a variety of different content types to keep things interesting. Don’t forget that producing new and exciting content is something that you should be doing regularly.

Did you find this information useful? We’d love to hear from you in the comments.

2 Oct 2017 11:16

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About Boris Dzhingarov

Boris Dzhingarov graduated UNWE with a major in marketing. He is the CEO of ESBO ltd brand mentioning agency. He writes for several online sites such as Tech.co, Semrush.com, Tweakyourbiz.com, Socialnomics.net. Boris is the founder of MonetaryLibrary.com and cryptoext.com.




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