NEWSAbout UsContact UsWebsiteBizcommunity

Email marketing: The key to successful small business

So much has been said and written about the effectiveness of email marketing and how small business owners can leverage this tool to grow their businesses. In fact, there is plethora of stories out there of successful entrepreneurs who literally used only email marketing to grow and scale their business.
Yeah, I get it, you’re probably thinking: “It’s not going to work for me and besides they’re in a different industry,” or “I would love email marketing to be part of my marketing strategy but I don’t know anything about setting it up.”

Maybe you’re right. But here’s some statistics to show you just how big this is and why you can’t afford to ignore it.

There’re about three billion active email users – that’s almost half of the world’s population. 205 billion emails were sent in the last year and this number is expected to reach 246 billion by the end of 2019. Now this is where it starts getting interesting; the return on investment for email marketing is an average of $38 for every $1 spent – now this is what I’m talking about.

Here’s some more data: according to an article published by WordStream 86% of professionals said they preferred the use of email when communicating for business purposes. 59% of B2B marketers say email is their most effective marketing channel. So you see there’s a huge opportunity out there that you can leverage to hit a home-run.

But, if you don’t know what you’re doing with the benefits of a top notch email-marketing software, you wouldn’t make any head way with your email marketing campaigns.

Choosing the best email-marketing software for your small business

It doesn’t matter how persuasive your email copies are, if they don’t get delivered – it’s just as good as wasting your time. This is where good email marketing software comes in. Here are tips to guide you while selecting the best email marketing software for your business.

The email marketing software must be easy to set up: one of the great features of a great email marketing platform is the intuitive set up design. This means anyone can easily integrate the software with their website without much hassles. As a small business owner, funds may be tight to hire an expert to set the software for you – hence the need to do it yourself.

Must come with free email marketing templates to get you started: As a newcomer to the email-marketing game, you may need a little hand-holding. That’s where having email templates come in. They enable you to start running in no-time till you get the hang of the whole thing.

Landing page creator: Great emailing software such as ActiveTrail email software has a built-in landing page creator which makes creating landing pages a breeze.

So that’s basically what you should look out for, however, ActiveTrail email-marketing software packs additional features that gives you even more power to engage with your customers. The SMS software enables you to instantly communicate with your customers through text messages, and taking surveys of your site visitors is easier with the online survey builder.

Now it’s your turn. Go out there and crush it with email marketing.

21 Aug 2017 12:20


About Boris Dzhingarov

Boris Dzhingarov graduated UNWE with a major in marketing. He is the CEO of ESBO ltd brand mentioning agency. He writes for several online sites such as,,, Boris is the founder of and

Peter Bergin
Offline marketing is a huge aspect for every organization, small or large.
Posted on 22 Aug 2017 19:12
Claudia Scandolin
I'm testing the MailStyler 2 software for creating professional-looking email templates and I like it. No design knowledge is required and it's easy to use.
Posted on 29 Aug 2017 10:48