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A look at four health and fitness business trends that are thriving

You probably don't need anyone to tell you health and fitness are hot right now. All you have to do is log on to Facebook or Instagram and see all your friends bragging about their latest workout routine or excellent diet.
From a business perspective, these trends are surprisingly profitable.

Four trends to be aware of

The health and fitness industry is rife with fads. Today’s hottest product could easily be obsolete by next week and nobody would be surprised. That’s just the way things work in the business arena.

Having acknowledged as much, there are a few health and fitness trends that are thriving and creating sustainable companies in their wake. Here are some of the trends you’d be wise to know more about.

1. Natural diets

If you perform a quick review of popular diets over the past half century, you’ll readily see that most of them aren’t all they’re cracked up to be. In fact, some are unhealthy and downright harmful.

But on the whole, it looks as if the industry may be getting things right now. Natural diets are all the craze and, fortunately for us, they’re rooted in healthy principles.

Nutrisystem is one company that’s absolutely killing it. Founded in the 1970s, Nutrisystem seems to have found a sweet spot over the last couple of years with a meal delivery system that focuses on fresh food and portion-controlled meals.

Savvy consumers have recognised there’s nothing gimmicky about the diet, which has enabled it to thrive while other diets bite the dust all around it.

2. Wellness retreats

Wellness retreats were once thought to be suited only for wacky granola-eating hippies, but that is no longer the case. They’ve enjoyed a surge in popularity over the past year and it’s become increasingly commonplace for “average people” to schedule trips that feature yoga, meditation, and immersion in nature.

There are a variety of different types of wellness retreats, ranging from spa retreats to nature getaways, but The Arrigo Programme is one of the more transformational companies in this niche.

3. Medical marijuana

You can’t address big health and fitness trends without touching on medical marijuana. While the topic remains a bit of a minefield with longtime controversy and political challenges, firms that are able to tap into this growing industry legally have found it to be extremely profitable.

Anxiety levels in this country seem to have risen from month to month, so companies like Aceso are finding success with products like cannabinoid drink powders and sprays. Obviously limited to certain markets for now, these brands are poised to explode as soon as legalisation sweeps to the nation as a whole.

4. On-demand fitness

Who has time to drive to the gym, work out, shower, and change? In today’s fast-paced society, where time is at a premium, on-demand fitness is becoming more and more popular. Netflix is streaming fitness programs, while lots of personal trainers are promoting their brands on YouTube and other social channels.

In the coming months, we can expect on-demand fitness to become even more practical... especially with the rise of wearable devices that can track various fitness metrics and make it possible for individuals to obtain and record highly specific results without ever leaving their living room.

There are even companies, like Fitness On Demand, that make remote group classes available.

The future is healthy and bright

The health and fitness industry will always see a fair share of fads, but there’s plenty of room for sustainable trends and successful ideas. Whether you’re already in the industry or planning to slip your foot in the door, the trends highlighted in this article will likely be worth learning more about.

18 Aug 2017 16:41


About Boris Dzhingarov

Boris Dzhingarov graduated UNWE with a major in marketing. He is the CEO of ESBO ltd brand mentioning agency. He writes for several online sites such as,,, Boris is the founder of and