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Five reasons why businesses should engage with video conferencing

With the Internet of Things becoming easily accessible to the average technology user, businesses are seeking encouragement to use a wide variety of digital tools to communicate and operate. Video conferencing, in particular, is a beneficial and efficient way to connect with colleagues, clients and stakeholders.
According to PGi, leaders in web conferencing and collaboration technology, a staggering 88% of decision-makers use online collaboration tools to connect with clients, business partners, and employees. While there are many substantial benefits to this practice, here are a few reasons more and more companies are opting to video conference, often replacing traditional face-to-face meetings.

Connect across distances

With the rise of the gig economy, the ongoing importance of business travel, and the far-flung nature of modern employment, it’s never been more essential for employees to be able to connect globally, and outside of the workplace and office hours.

When companies have employees across the world and in different time zones, it is important that this doesn’t negatively impact productivity, and that online collaborations and projects operate to a high standard. Scheduling meetings over the phone can be tricky, and can put a strain on companies with steep international calling rates. With video conferencing, it is far more efficient organising a call, with no international costs to pay and by simply logging in online, you have everyone in the same place no matter where you are in the world.

Benefits of face-to-face conversations

Many companies continue to believe that face-to-face meetings are the most effective and productive way to communicate with customers and peers. For the more traditional workers, this may be true, but in an increasingly global economy and technology-driven industry, face-to-face meetings may limit a company’s scope.

Many argue seeing clients personally gives them more reassurance and strengthens the working relationship. However as we know, this isn’t always possible, and online collaboration tools play just an effective role. More than half of industry professionals will look for a way to communicate with the clients through online technology when a meeting’s been cancelled and can’t be rescheduled, or face-to-face is not an option.

Impromptu meeting options

Though some prefer face to face meetings, they take up more time than online collaborations, and also result in travel costs that could be avoided through web conferencing.

But companies that balance the need for personal communication with regular web meetings, can achieve the best of both worlds. Co-workers can build trusting working relationships through communication, including body language and facial cues, but also have the flexibility and accessibility introduced through online tools, giving a quicker and more competent means of communication.

Reduce travel costs

It may be the case that clients are based abroad and companies have to spend a lot of money flying executives out, as maintaining working relationship via conference calls can be challenging. Rather than spending thousands sending employees across the world, companies can connect co-workers and teams through live chat functionalities, allowing for instant collaboration and discussion.

This can reduce the cost of travel, but also increase job satisfaction with employees who would prefer working from a remote location.

Improve benefits with telecommuting

Many companies are finding that they can attract new employees and keep existing workers by improving benefits and perks. There are many responsible reasons that employees, particularly younger employees, want to work from home. These might include travel conditions, time and cost of commute, sick family members, or the cost and stress of childcare.

By using video conferencing, companies gain specific advantages over businesses that insist on meeting and working in person. They have the choice of experienced employees, freelancers, and business partners around the globe, instead of being limited by those who happen to live close by.

Professionals enjoy using video conferencing software to get their work done because it helps them do their job to the best of their ability. Data from PGi states that industry leaders used video conferencing at least once a week because it allows them to work from home, share screens and connect with corporate partners or clients, and find that web and video conference is more personal than phone calls.

If your company hasn’t started incorporating video conferencing into your business yet, start looking at how this technology can benefit your company. Perhaps it would allow you to offer more flex time to employees, or perhaps it would allow you to recruit employees outside of your city. It could offer an innovative customer support solution for technical products, or encourage co-workers to find new ways to collaborate.

How is your business currently using video conferencing to enhance business communications? How has this benefited your company?

29 Apr 2017 10:17


About Boris Dzhingarov

Boris Dzhingarov graduated UNWE with a major in marketing. He is the CEO of ESBO ltd brand mentioning agency. He writes for several online sites such as,,, Boris is the founder of and