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Offline marketing: Why your business location matters

These days, it seems that everyone is always talking about online marketing techniques and strategies, but the truth is that offline marketing is still very much important. In addition to advertising yourself offline through various mediums, you also need to consider the actual location of your business. After all, where you're located could have a big impact upon the overall success of your company long term.

Keep reading to learn more about why your business location matters, and why you should be looking into modern locations in the biggest cities in the country.

Where you work will change your costs

Your business’s location could have an impact upon how much you spend every month in both fixed and variable expenses. For example, you might be forced to follow a set of rules and regulations concerning things like minimum wage or waste management, or your taxes may vary from one location to another. Even energy bills can vary from one place to another, so you should look into these concerns before you decide to open for business. Certain states and cities are also friendlier to businesses in the sense that they have lower taxes in an effort to boost their local economy, so keep that in mind as well.

Accessibility for customers

If you are running a business that depends upon customers coming through your door, you need to be located in a place that gets good foot traffic. You also need to have plenty of parking available, and it should be easy to drive to your location and take public transport there as well. The goal is to make your company as accessible as possible to all of your customers. And beyond catering to existing customers, you also want to be in a prominent enough location where people will see your building, get curious, and decide to get more information on what you are all about.

Be where your target audience is

In addition to being easy to get to, your location should also be in an area where your target audience already is. For example, if you run a business that caters to a high-end customer base, you should not be located in an area where people will not have the budget to purchase your goods and services. Also, if you are a B2B type of company that works with other businesses rather than directly with consumers, you should be located in an area where your business clients will be located. Not only will this be convenient for your customers, regardless of who they are, but it will also make it easier for you to generate sales because you will be readily available to them, unlike your competition.

These are just a few of the many reasons why, when it comes to offline marketing for your business, you should definitely factor in where your company will be located. With the right location, you can have the right foundation on which you can build your customer base and grow your organisation from the bottom up.

22 Nov 2016 11:27


About Boris Dzhingarov

Boris Dzhingarov graduated UNWE with a major in marketing. He is the CEO of ESBO ltd brand mentioning agency. He writes for several online sites such as,,, Boris is the founder of and