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Why more businesses are choosing to provide discounts and coupons for customers

Offering coupons, discounts and other ways of getting money off products and services to your customers is one of the best ways to improve customer relations and satisfaction. With saving money becoming more and more of a priority amongst consumers, offering coupons, discounts and other promotions can be an excellent way of not only helping to keep your existing customers interested in your brand, but also for attracting new customers and expanding your customer base. We've listed some of the main reasons why more businesses are choosing to offer coupons and vouchers to their customers.

Attract new customers

While looking after your existing customers is important to ensure that they are satisfied with the services that you offer and remain loyal to your brand, business growth and development also relies on your customer base expanding. Offering vouchers and coupons to customers as a reward for shopping with your brand for the first time can definitely be the best way to attract attention. Offering discount codes on third-party websites or providing first-time customers with a special link to use for their first purchase, for example, can be some of the best ways of expanding your customer base.


Saving money and getting purchases for as little as possible is often a consumer priority that is consistent throughout all demographics. Offering vouchers and coupons to help your customers save money on their purchases can be a great way to give your reputation a boost, as it’s evident that you’re doing what you can to meet your customers’ main needs and requirements from you as a brand. Along with improving your reputation, offering people the chance to save money on their purchases can also encourage word of mouth marketing and improve your exposure.

Loyalty schemes

More and more businesses are choosing loyalty schemes as a method of offering vouchers and coupons to their customers. Loyalty schemes can be a great win-win situation as not only do they benefit the customer by providing them with money off their purchases, they benefit your business by encouraging their customers to purchase more often in order to gain the rewards of the loyalty scheme.

Improve online presence

Online voucher and coupon codes can be one of the best ways to improve your online presence as a retailer. When you offer discount codes to your customers on your social media pages, you are likely to gain a larger following on sites such as Facebook and Twitter as people will want to be the first to know and take advantage of discount codes, vouchers and other promotions that you post. This can be very influential in improving your online presence, driving traffic to your site, and gaining more customers.

For many businesses, vouchers and coupons are two of the best ways to attract new customers to buy products and services. In order to attract as many people as possible to your brand, it’s often essential to offer extras and perks on top of various products. A chance to get money off a purchase can be one of the best ways to do this.

18 Nov 2016 10:53


About Boris Dzhingarov

Boris Dzhingarov graduated UNWE with a major in marketing. He is the CEO of ESBO ltd brand mentioning agency. He writes for several online sites such as,,, Boris is the founder of and