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How to make your retail store stand out

Are you looking for innovative ways to make your retail store a more appealing place to shop? If so, you could dramatically improve the fortunes of your business and increase the number of shoppers and paying customers who come through your business's doors. Below are some of the most effective ways to make your retail store stand out.
How to make your retail store stand out

Research your market and learn from other businesses

Many retailers spend a lifetime making the same mistakes or don’t make simple changes that could greatly improve their stores. Doing some research into better ways to advertise and sell could be the kick start you need.

Look at what other similar businesses to yours are doing and find out what works for them. Even a visit to a similar retailer in another area could be an eye opener and give you plenty of ideas for your own store.

Think carefully about the way you display products

When shoppers visit your store you want them to remember it for all the right reasons. It should be tidy and investing in the appropriate display accessories will give your store a much more professional look. Ceiling hangers, clip strips, sign holders and literature holders are just some of the affordable display accessories that will make all the difference.

Improve your customer service

The old saying ‘the customer is king’ is particularly true when it comes to a retail store and this is why you should treat every shopper like royalty when they enter your business premises. You and your staff should come across as friendly, helpful and knowledgeable about all of the products you sell and the services you provide.

Making your customers and shoppers feel comfortable and ensuring that they enjoy their shopping experience increases the likelihood that will return to your store again and even recommend you to other shoppers.

Get creative with your advertising

Your store may sell the best products in the world, but if nobody is aware of your business, you will never make any sales. This is why it’s vital to grab the attention of potential customers and shoppers in as many places as possible.

Your signs, posters and online advertising should generate interest in what you have to offer. You can do this by making your ads and marketing materials funny, interesting and colorful, so that shoppers will become curious and want to visit your store.

Offer products and services nobody else does

If you really want to stand out from the crowd you have to think outside the box. Customers like to deal with businesses that offer something different and are willing to go the extra mile. Offering a home delivery service, selling products your competitors don’t stock and having a customer loyalty program for repeat shoppers are just some of the ways you can offer your customers something different.

A retail store that stands out from the crowd is more likely to prosper and have a steady flow of satisfied shoppers and customers. Making this change doesn’t have to cost a fortune and the methods mentioned above are some of the most affordable ways to do this.

14 Sep 2016 11:23


About Boris Dzhingarov

Boris Dzhingarov graduated UNWE with a major in marketing. He is the CEO of ESBO ltd brand mentioning agency. He writes for several online sites such as,,, Boris is the founder of and