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Why is a website vital for the small business?

Running any small business is difficult. The owner ends up having to do so many things that sometimes the essentials are forgotten. One of those essentials is having a website. This is a vital thing for every single small business for many different reasons. We will only talk about some of them so that you can see why you should seriously consider building the business website as soon as possible.
Making a good first impression

People nowadays do not shop as they used to. They will first Google and then shop. They want to learn all that they can about a person before a purchase will be made. When your small business does not have a website the first impression will be quite negative.

Remember the fact that it is really easy these days to create a great stunning website for your small business. You can use a website application builder to create apps and connect the site to the mobile devices of potential customers. We live in a world filled with business opportunities so why not take advantage of that?

We should also add that people now write reviews about practically everything that they buy online. This is easy thanks to social media tools for citizen journalism and blogging platforms. We even have review sites like Yelp and Trust Pilot. Without a website you will have no way to make that proper first impression.

You lose business without a website

This is, most likely, the most important thing that people need to understand when they own a small business. Not having a website is going to drastically reduce the potential profits. Online shopping is going up at the moment. If you cannot sell products or services online, you miss out on so much money that can be gained for your company.

Many of the small business owners remain focused on the use of the regular channels that they used to increase sales. These channels now change because of the simple reason that people are no longer using the old methods.

A free promotion channel

One of the biggest problems with a small business is promoting all the products and services offered. Marketing budgets are normally really small so having a website can help out a lot. Promoting something online costs only a fraction of the amount you would pay through the traditional promotion channels like TV ads and billboards.

We should also mention the strong influence of social media on businesses from around the world. Having a strong social media profile is going to increase the trust that people have in your products and services. When you have a site and you combine the promotion with the use of social media channels you are capable of reaching a lot more people than when using alternatives.

On the whole, we can say that a website is basically a huge necessity for every single small business owner out there. If you do not manage to make it on the internet, your profits are going to go down.

25 Jul 2016 10:01


About Boris Dzhingarov

Boris Dzhingarov graduated UNWE with a major in marketing. He is the CEO of ESBO ltd brand mentioning agency. He writes for several online sites such as,,, Boris is the founder of and