Not having a blog
In an attempt to increase online exposure, most small businesses simply create a business website. They do all the SEO work that they can perform alone but they completely neglect the importance of a blog. Nowadays a blog is incredibly important to the evolution of any online business. It can be used in order to educate customers, promote new campaigns and so much more. If there is one thing that is sure about the future of SEO
it is that content marketing is what will be necessary. You cannot market content if you do not have it and the blog is the perfect medium to take advantage of how search engines rank sites these days. Not using social media
Modern SEO simply cannot be done without taking social media into account. The benefits that are associated with social media marketing are huge and should never be dismissed. The companies that do not use social media and simply rely on the website will have it a lot tougher to make the profits that they could. The reason for this is pretty simple. Most people today use Google and social networks to get information about a company and its products. If you do not have a strong social media presence, your rankings are going to be lower since Google now sees social media as a part of search engine optimisation. No on-site SEO optimisation
Using CMS systems like WordPress makes creating a website incredibly simple. We then have SEO plugins that will improve rankings but if you do not walk the extra mile and do not modify various on-site ranking factors you are going to have lower rankings. The idea is that most people forget or do not realize how important on-site SEO is. They will only try to get backlinks. This is, of course, vital but without a good on-site structure and without the proper use of meta tags you will miss out on a lot of traffic. Not hiring professionals
The last thing that we should say is that you want to hire a professional SEO specialist as soon as you can. It is good to start and save money by doing the work alone but eventually, in order to be competitive in the market, you will have to work with a company that knows exactly what to do to take your online exposure to the next level.