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Simple ways to market your products with minimum budget

One of the biggest problems that appear for smaller companies is that they do not have large marketing budgets available for marketing purposes. This is something that can drastically hurt your business but there are various ways in which you can actually get round this problem. What you have to do is be smart and focus on improving your brand identity. Branding is the best way to keep growing as a small company and this will reap huge benefits in the future. Having said that, it is important to look into different options, ones you apply and ones you never considered but requires equal importance.
Looking for companies to review your products

This is one of the best things that you can do since you just have to send your product to a reviewer. If you feel that the quality is really high, you will get positive articles written about your business, thus naturally increasing brand awareness. For instance, let us assume that you are manufacturing air purifiers. You can easily send the purifier to a reviewer like Plenty Air for consideration. Just make sure that your product is good as this approach can have negative reviews walking in.

Social media

It is interesting to notice that many do not actually consider using social media marketing methods. Modern shoppers always look for data before they buy and they do want to see social profiles. The great thing about using social media is that it is not at all expensive to run a successful online marketing campaign with the use of networks like Facebook or Twitter.

We should also add that your buyers will surely have social media profiles. One of the cheapest ways to promote something is to go where many buyers spend their time, and it all points toward social media portals.

Bartering

Small businesses need to stick together in order to offer a better overall service. This is easy with bartering. What smart business managers do is sign deals with complementary services. For instance, let us say that you offer fitness supplements. In this case you can sign a promotion barter deal with fitness equipment manufacturers. You can promote each other’s products and both sides can increase their sales.

Bartering should be equal but this is rarely the case. In many cases we are faced with one party that will make a higher profit. The trick is to try and be on the side with higher profits but even if this is not possible, you will still increase your profits, thus piling more budgets to market products.

As you can easily notice, there are different ways in which even the small companies can market their products without the need of a really large budget. Other options obviously exist. Always keep your eyes open for opportunities that others miss. That is what is going to make the difference between you and the competition. Since you do want to stay ahead and grow your business, all options have to be equally considered.

19 Jul 2016 20:54

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About Boris Dzhingarov

Boris Dzhingarov graduated UNWE with a major in marketing. He is the CEO of ESBO ltd brand mentioning agency. He writes for several online sites such as Tech.co, Semrush.com, Tweakyourbiz.com, Socialnomics.net. Boris is the founder of MonetaryLibrary.com and cryptoext.com.




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