Looking for companies to review your products
This is one of the best things that you can do since you just have to send your product to a reviewer. If you feel that the quality is really high, you will get positive articles written about your business, thus naturally increasing brand awareness. For instance, let us assume that you are manufacturing air purifiers. You can easily send the purifier to a reviewer like Plenty Air
for consideration. Just make sure that your product is good as this approach can have negative reviews walking in.Social media
It is interesting to notice that many do not actually consider using social media marketing methods. Modern shoppers always look for data before they buy and they do want to see social profiles. The great thing about using social media is that it is not at all expensive to run a successful online marketing campaign with the use of networks like Facebook or Twitter.
We should also add that your buyers will surely have social media profiles. One of the cheapest ways to promote something is to go where many buyers spend their time, and it all points toward social media portals. Bartering
Small businesses need to stick together in order to offer a better overall service. This is easy with bartering. What smart business managers do is sign deals with complementary services. For instance, let us say that you offer fitness supplements. In this case you can sign a promotion barter deal with fitness equipment manufacturers. You can promote each other’s products and both sides can increase their sales. Bartering
should be equal but this is rarely the case. In many cases we are faced with one party that will make a higher profit. The trick is to try and be on the side with higher profits but even if this is not possible, you will still increase your profits, thus piling more budgets to market products.
As you can easily notice, there are different ways in which even the small companies can market their products without the need of a really large budget. Other options obviously exist. Always keep your eyes open for opportunities that others miss. That is what is going to make the difference between you and the competition. Since you do want to stay ahead and grow your business, all options have to be equally considered.