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Tips to help you market a cosmetic clinic

The rules that normally apply to marketing a specific business are normally the same. However, there are different things that have to be understood when going deeper in our analysis. We can say that promoting two different companies in the same way will always lead towards different results. There are things that are better for some businesses. Because of this, you will want to take the proper approach.
In the following lines we are going to talk about marketing a cosmetic clinic like Therapie Clinic and we will be focused on what will bring in the best possible results. We are sure this is going to help a clinic to get many more clients.

Focus on direct mail marketing

If the experience that was offered by the clinic is a great one, the clients will most likely want to come back in the future. The best cosmetic clinics in the world are going to have many repeat customers. Because of this, you want to get the clients added to your newsletter. That can help you to increase business via direct mail. You do not need to buy as many ads in the future and you can end up with a pretty loyal customer base simply because you do great work.

The power of images

For a cosmetic clinic patient the most important thing that has to be taken into account is the result that is possible. This is where before and after pictures pop up and stand out as being highly important for the success of the marketing campaign.

Obviously, you will not be able to use many pictures that you normally have inside the portfolio. However, it is a certainty that there are going to be some that you are going to use. If you are not comfortable with using these images, you can always just invite people to see the images for free. Those that are interested in getting some work done will surely be interested in the offer.

Reviews count

You should never set up any online presence for the cosmetic clinic without having some sort of review system implemented. One of the very first things that are analysed by potential patients is the results that the clinic had in the past. When you do not have a reviews system implemented, the entire marketing campaign will suffer. Do be sure that you use all that you can if this is going to help you create a better image.

Social media marketing

Social media allows you to use those before and after pictures and get brand new clients that live in the geographic area that is covered by your clinic. A cosmetic clinic needs to have an online presence and social media counts much more than what people think at the moment. By simply having a Facebook page with many likes and a lot of interaction you establish trust. That helps to get more clients and any marketing campaign will have better results as you can highlight that great online presence.

28 Jun 2016 10:48

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About Boris Dzhingarov

Boris Dzhingarov graduated UNWE with a major in marketing. He is the CEO of ESBO ltd brand mentioning agency. He writes for several online sites such as Tech.co, Semrush.com, Tweakyourbiz.com, Socialnomics.net. Boris is the founder of MonetaryLibrary.com and cryptoext.com.




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