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Learning to engage your clients more effectively

One of the most important things that successful businesses know is how to effectively engage their clients. This helps keep them satisfied, which helps keep them coming back for more. The more they come back, the more money your business makes. Plus, the more you engage your clients, the more likely they are to share their great experiences with your company with their friends and family.
With all the technology available to businesses and individuals these days, it’s even easier to engage your clients. You just need to have the motivation to get on your tech and do it. That too should be an easy one, since your business should be motivated by success and by money.

If you are ready to take a step toward making your clients happier, you need to engage them in the ways that people are becoming more and more engaged these days. That is through the internet, and smartphones. Here are three of the best ways to stay in contact with your clients, and give them reasons to stay with your business.

Using SMS and texting

While there are still people out there that prefer not to get text messages, especially if they might have to pay extra for them, there are probably more people out there that enjoy getting text messages from businesses, especially if they are SMS messages that contain some great coupons or notifications of great deals and special sales.

These aren’t the types of text messages that people will reply to. Instead, the way they engage people is by getting them to your website to shop, or into your doors, for the same thing. You should always make sure that you leave an option for people to opt out of text messages from your company, and that you aren’t texting them too often. Texting too often will start to feel like spam, and you may lose some subscribers.

Using social media

Social media is an excellent way to engage customers, and it allows them a chance to actually hear directly back from your business. Facebook offers so many options for reaching out to people, from photo albums to live video, and even has messenger for direct contact. The bonus is, you can stay in contact with your customers from anywhere with the Facebook and Facebook Messenger apps.

To better engage your customers using social media, be sure to respond to their messages, and even their posts, in an extremely timely manner. Give people want they want via social media, such as an inside look to your company and bargains galore. Even sites like Twitter and Instagram can be beneficial when it comes to engaging customers, so don’t turn a blind eye to any social media outlets with remote popularity.

Using email

Email may seem like the dinosaur these days when it comes to using tech to reach out to customers, but it still has its purposes. Since not everyone pays attention to text messaging, or likes getting SMS business messages sent to their phone, email leaves another option for sending coupons to people to bring them to your website or into your shop.

Another excellent way to engage people through email is to send them regular newsletters. People can sign up for your newsletter via your website, and each month get something great in their email to read. Make sure your newsletter has information they want, to keep them from opting out. Include info on things they care about, including sales, coupons, and articles.

Your business can really benefit with some time online, engaging with customers. Why not make sure you are getting the most out of that time by utilising every option you have for reaching out and making your customers happy.

23 Jun 2016 11:54


About Boris Dzhingarov

Boris Dzhingarov graduated UNWE with a major in marketing. He is the CEO of ESBO ltd brand mentioning agency. He writes for several online sites such as,,, Boris is the founder of and