Before launching an online marketing campaign or a social media campaign, make sure you really understand your target audience. If for B2C companies it can be easier to create online campaigns since there are many studies and articles written about consumer behavior online, for you it can be harder but your results can also be better if you really know what you are doing.
Never assume! Conduct secondary research and even primary research if necessary in order to determine what your target's needs are. Assuming things is the worst thing you can do, knowing your audience is best!2. Create shareable content
Having a content marketing strategy is common nowadays for both B2B and B2C companies. In order to make your ideas sharable and to increase your leads through social media, your blog or your website, you have to prove that you are an expert in your field. It’s not enough to say you are the best, you have to prove it! Think case studies, e-books, infographics, webinars and video content not only articles and social media posts. Focus on quality not quantity, being good at what you do doesn’t mean offering free tips all the time, it means proving that you know what you are talking about and you can really help your potential clients. Just make sure that you do not sacrifice security at any point in time, considering outsourcing security
tasks if necessary. 3. Networking
It may sound like a cliché, but interacting with other business owners
will lead to new clients on the long run. Since we are talking about online marketing, social media is a great way to connect with people. Find out where on social media you can find your potential clients and engage in conversations with them. Don’t start by promoting your business, it is the worst kind of social media spam! If you wouldn’t do this in person, don’t do it online. Congratulate them on their achievements, ask for advice, share tips with them, answer their questions and eventually you will be able to tell them your story.4. Online PR
Thinking big is great when you are an entrepreneur or business owner, but thinking strategically is better! If you dream of having media coverage and online exposure, you need to plan your steps carefully. Instead of spending a lot of time trying to be featured in huge online publications that receive hundreds of similar media pitches daily, focus on local media. Since they receive less emails, if you open a discussion about an interesting topic they will reach out for sure and the probability of being published increases. Even though it is a great effort, try to create personalised content or to suggest different angles of the same story to every editor you contact. If your name will appear in five different articles, you will be more noticeable than if your name was mentioned five times in the same way. Business owners usually follow more than one resource and seeing more than one story about you will make you look professional.5. Social media tips
If you think social media is easy, you are doing it wrong, especially if you own a B2B company. There are so many things that change every few months that if you are not a social media expert it is hard to keep up. If you can hire an expert, do it! It will save you both money and time, but if you cannot afford an expert, stay up to date with social network changes and adapt your strategy. Remember, being present on social media means keeping in touch with your audience and clients and not talking about your business all the time!