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Don't skimp on trademark protection for your brand

Developing a unique brand is vitally important in today's competitive business world because it gives you the ability to make your products and services recognisable. Without a solid brand, your company will simply get lost in the crowd and will not be able to showcase its uniqueness. But in addition to establishing a brand, you should also take the time to trademark it to protect it.
How does trademark protection benefit your business and brand, and what are the reasons why you shouldn’t skimp on it? Continue reading to learn more.

What a trademark does for a brand

Trademarks allow you to protect proprietary products, and they keep your competition from being able to misuse or use the same services or products for their own gains. Your trademark can also help create brand loyalty amongst consumers, and it can help to control the perceptions that consumers have about your company. For these reasons, it becomes really easy to see why a trademark is so important and why it could be a valuable asset to any company that wants to be taken seriously.

Other benefits of a great trademark include:
  • Using your trademark as a communication tool to convey emotional and intellectual messages about your products, services, reputation, staff, and company on a whole.
  • Helping customers find your business more easily, including online and on social media. This also helps to increase brand recognition.
  • Making the hiring process easier by attracting people who identify with your company’s brand and want to remain loyal to it.
How can you protect your trademark?

Once you have your trademark, you need to take steps in order to protect it. After all, you worked hard to get it, so why would you want another company coming in and trying to use your trademark to get ahead?

Protecting your trademark starts while you are thinking about registering it. First, you’ll need to choose a unique business name, logo, and slogan that will be difficult to copy. You don’t want your trademark to be too similar to an existing trademark either. And you ultimately want to have a strong service mark or trademark that will be difficult for the competition to steal.

Once you start using a trademark, you’ll need to be certain to always use it correctly, monitor consistently for any potential infringements upon your trademark, and crack down on anyone who tries to use your trademark as their own.

Getting a trademark

Thankfully, trademarks are affordable and they never expire, so even a small business can get the trademark protection that it needs for its products and services while building and expanding its brand.

As you can see, there are many reasons why trademarks, and trademark protection, are important to any business. If you are ready to trademark your brand and get the protection you need while giving your company another tool to use to differentiate itself from the competition and increase customer loyalty, you can contact a trademark attorney who can walk you through the process of registering and then protecting your trademark.

18 Apr 2016 10:58


About Boris Dzhingarov

Boris Dzhingarov graduated UNWE with a major in marketing. He is the CEO of ESBO ltd brand mentioning agency. He writes for several online sites such as,,, Boris is the founder of and