You may have tens of thousands of customers beating a path to your virtual shop door, but if that is the case, you probably won’t be reading this article. So let’s assume you need a helping hand – here are some useful tips to energise your marketing campaign in 2016. Try some or all and let us know how you get on. 1. Have a plan
All businesses need a plan. Would you build a house without one? No, of course you wouldn’t. Marketing is no exception. Say, for example, you have an e-commerce boutique clothing
site. Is your customer base mostly 20-something females? If so, your marketing will need to be very different from anything you might use to target 40-something males. Unless you figure out in advance who your target customer is, you will essentially be flailing around in the dark. So sit down, brainstorm, drink lots of coffee, and work out a coherent marketing strategy. 2. Content marketingContent is important.
Firstly, populate your website with good content: product descriptions, an exciting home page, a blog, and whatever else your site needs. Next, think about creating good quality back-links using strategically placed guest posts on reputable sites. At the same time, create newsletters, video content, and blog posts to help you reach out to customers. 3. Social media
Social is crucial; in this day and age, you can’t build an e-commerce business without it. Everyone uses social media to communicate with friends and family, but we don’t all like the same networks. Different social platforms work in different markets, so it is best to diversify to start with. 4. Email marketing
Encourage people to sign up on your website for newsletters. Once you have their email you can persuade them to buy new products and influence their buying habits with a carefully targeted email marketing campaign. This can be automated, which is less work for you. Make sure emails (and any other communications) are personalised – people hate generic “Dear Customer” emails. 5. Start a loyalty program
Loyal customers are a veritable gold mine for an e-commerce website. Repeat customers are your bread and butter, so encourage customers to keep coming back by implementing a loyalty program. This can be discounts or “buy one get one free” deals - whatever works for you. 6. Build a multi-lingual website
E-commerce is very much a global business. You can sell to customers anywhere in the world as long as your website supports their native language. If you use WordPress or WooCommerce
, install translation settings to make this nice and easy.
Kickstart your e-commerce marketing campaign with these tips and once you start seeing some good results, you can begin honing your mobile advertising for mobile users.