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Why is it important to choose the right domain name for your website?

There are some people that will tell you that your domain name does not really matter as long as you offer quality to your visitors. You need to realise that this is not actually the case. In fact, you have to do all that you can to protect creativity on the net and you need to choose that one domain name that is the best for the purpose for your website.
If you want to learn why you have to absolutely choose the correct domain name for a website, let us focus on the most important reasons that can be highlighted.

SEO and search engine visibility

Search engines are going to display the complete page URL in search engine result pages and the domain will be a critical part of any site URL. When the web searchers sees that a name matches the search that was intended or is appropriate based on what he/she is looking for, there is a much higher possibility that a click will be done. If the domain name is not appropriate, you will lose out on a lot of web traffic. This is a shame since search traffic is the most productive of all the traffic types you would have.

Let’s take a simple example. Let’s say that you are a plumber in Los Angeles. In this case, if your domain name is something like “”, there is a huge possibility that the viewer will be entitled to click. Make sure that you choose a domain name that is either going to showcase what the site will feature or a brand name that you can then develop with the use of an appropriate branding campaign.

Repeat customers

The best domain name is one that can be remembered with ease. This is because people can remember that domain name when they need a service that they used in the past. We can say that having a really good domain name will lead towards an increase number of repeat customers, which is something that every single business in the world wants.

Many business owners choose a domain name that features many words or that is really long. This is not a good idea, unless you cannot find something suitable with a lower number of letters/words. As soon as you figure out a domain name that would be great for you, it is recommended that you check your domain name availability on a registrar site like 1&1. If you see that the domain name is free, it is a great idea to buy it fast since others are sure to put their eyes on that exact same domain name.


As you can see, we only offered a couple of reasons that can be mentioned. We could mention others but the two highlighted should be more than enough to come to the conclusion that you really need to put effort into finding a domain name that is suitable for your business and that is perfect for what you want to do. Having a good domain name does count.

18 Feb 2016 12:05


About Boris Dzhingarov

Boris Dzhingarov graduated UNWE with a major in marketing. He is the CEO of ESBO ltd brand mentioning agency. He writes for several online sites such as,,, Boris is the founder of and