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Difficulties associated with promoting a health clinic online

Nowadays, every single business needs to have an online presence. This is obvious because of the fact that the number of people using the internet to look for practically anything is growing. This does include health clinics. It is really important that you understand the difficulties associated with promoting any health clinic on the internet since it is not as easy as you may think.
Patients not willing to try new services

This is the biggest problem that you will have to deal with. When promoting any health clinic like, possible patients will not really want to try something new. Because of this, it is important to promote the online exposure in a proper way. A public relations campaign will be necessary for absolutely any new or old health clinic.

Most of the health clinics will not even try to change the perceptions that people have. They will just build a site, some social media pages and then start posting once in a while. Because of the fact that people do not really want to try new clinics, you will be faced with a block. It is really important that you always develop a proper strategy, one that is focused on changing the mentality of the potential patients.

Low promotion budgets

This is especially the case with the newly opened health clinic. It is difficult to deal with really low promotion budgets and the only real solution to this is being 100% effective with the money that you are going to use.

It is a good idea to look at all the advertising options that are available. This should include social media because of the fact that it would lead towards the potential of reaching a really high number of people with small budgets. Content marketing and social media marketing are effective in this case. A focus on TV ads and such expensive advertising methods would not be suitable if the budgets are low. Even the printed ads, although effective, would not be that suitable.

Not understanding the target audience

People think that health clinics have patients of different ages and with different backgrounds. That is not actually the case since we are not really talking about a hospital. The sooner you realise the need to do market research, the faster you are going to be able to create a proper marketing campaign for the health clinic.

When we say finding the target audience, we mean researching those demographics that people most likely to use the services of the clinic would fall into. For instance, when referring to the example above, older people are clearly the main target, together with those that have testosterone deficiencies.

Not enough time

Properly promoting a health clinic is not something that is fast. You need to take your time and constantly analyse results. In many cases there is this rushed approach that is not at all beneficial for the campaign. Do take as much time as is needed. It is not that easy to promote health clinics and you will have to constantly adapt. If you do not have enough time, you will not be able to do much.

1 Dec 2015 12:58


About Boris Dzhingarov

Boris Dzhingarov graduated UNWE with a major in marketing. He is the CEO of ESBO ltd brand mentioning agency. He writes for several online sites such as,,, Boris is the founder of and