As the official broadcast partner for the 2006 Design for Living, Heart 104.9FM has initiated a unique and exciting campaign to hit Cape Town's airwaves soon... a breakthrough in reality radio!
The mechanic for the Housemates from Hell promotion is simple. All listeners have to do is enter the competition to live in the house (exhibition space at Design for Living) and stand a chance of winning big prizes. Each DJ will choose a couple who they feel would best represent him/her in the house. For the duration of the competition, the contestants will be asked to perform various tasks. The audience will be the judging panel and will have the deciding vote on who will win the main prize.
When asked about how the personalities of the housemates will be profiled through audio exclusively, explains Gavin Meiring, CEO of Heart 104.9FM: "It might sound cliché, but radio is all about theatre of the mind. Listeners love a good story and good stories make for good radio. End of story."