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Cape Town's Beat brave the Atlantic to celebrate the change of season & boost water safety awareness

Cape Town's Beat braved the icy Atlantic to celebrate the change of season and create awareness for water safety.Spring has sprung and Heart 104.9FM DJs, local celebrities and members of the public donned their Speedos and took a dip in the freezing cold waters of the Atlantic. The 2011 Heart 104.9FM Spring Dip is brought to you by Fresh Stop and took place bright and early on Thursday 1 September, traditionally known as the first day of spring. It is a practice which has been carried out for the last three years and promotes water safety in South Africa.
DJs from Heart 104.9FM and celebrities such as Aidan Bennetts, Colin Moss, Dean Stockenstrom, Yolanda Yawa, Siv Ngesi and many more took their first dip of the season in swimwear sponsored by Speedo. Members of the public were invited to participate in the event, they came out in numbers and it was a great success. Heart 104.9FM's Phat Joe Breakfast Show was broadcast live from the event and Fresh Stop provided hot coffee, delicious muffins and croissants for participants to fuel up on before taking the plunge.

The Heart 104.9FM Spring Dip concept was initiated by Heart 104.9FM and this year the chosen beneficiary was the Ripple Effect, a non-profit organisation that creates, promotes and supports swimming events that encourage fundraising for water-related causes. This year's The Ripple Effect supports beneficiaries that teach underprivileged children to swim, in order to help reduce the high levels of drowning incidents in South Africa. Organisations such as The Ripple Effect are looking to provide sustainable, clean drinking water to South Africans and have also made efforts to preserve the country's delicate marine and coastal reserves. Together with co-sponsor Fresh Stop, the radio station is raising awareness for water safety and drawing attention to the fact that for every shark attack in South Africa, there are over 3000 incidents of drowning.

Heart 104.9FM would like to thank those who dipped and those who endorsed the event, making it a success. The idea of bringing the Spring Dip closer to the CBD was favourable, with a brilliant atmosphere and an even greater turnout than that of the previous year. The station is already looking forward to next spring for an even bigger and better dip, so don't miss out, be brave and get involved.

Keep your dial locked onto Heart 104.9FM 24 hours a day, Monday to Sunday, or www.1049.fm.

9 Sep 2011 11:55

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