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Just for the sake of doing something...-
I don't get it. Where's the fit? Seriously. Wouldn't it make more sense to have people kicking a ball around, like playing keep-uppy or at least a mass dribbling of the ball (like for a Guiness World Record)? Or if you're going to run, what's wrong with running around a football pitch (context!)? Or doing mass Diski Dance lessons (like the convicts who did Thriller)? This run/walk thing is random and without relevance - much like the Republic of Cape Town thing they attempted previously.Maybe there's a little more thought required here. Right now, it's just a thin, lame attempt at trying to been as doing something just for the sake of doing something - and that's always a bad idea.