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Cape Town declared an independent republic

From its weather to its people, Cape Town has its own unique beat. According to research recently conducted by OIL there is a distinct Cape Town mindset that is unique to Capetonians.
“From our research findings we understood that there was a code for Cape Town, and what was on-code for Cape Town - calm, peaceful, content - would be completely off-code for Jozi - noise, buzz, searching,” says Velma Botha, Head of OIL Cape Town. “Because of this mindset Capetonians are often labelled as lazy and slack, however they are generally more satisfied with their lives than their peers in other parts of the country,” says Botha. Capetonians live according to a different set of priorities as the rest of the country. “Capetonians generally are found to be happy with their surrounds, other than in Johannesburg and other cities where people are constantly on the lookout for something better,” says Botha.

OIL did both ethnographic research as well as in-depth interviews amongst approximately 50 Capetonians where they tried to understand the emotional and instinctive relationship that Capetonians have with their city. They determined that Capetonians - regardless of race, religion or income group - think that they live in the best city in the world and they define themselves by their city and view themselves as Capetonians before they see themselves, as black, white or coloured. “For Capetonians it is more important to be connected to their city, which is where their sense of identity comes from - more so than their country and their racial group,” says Botha.

The research was conducted on commission of Heart 104.9FM. In the light of the findings Heart 104.9FM declared Cape Town an independent republic in their new brand campaign. The campaign will run for the remainder of August and strive to grow Cape Town pride even further. “Cape Town has a life of its own and as Capetonians we understand the Cape Town mindset more than anyone else. This is why all that we do on and off-air resonate the fact that we are everything that's real and authentic about Cape Town. Heart 104.9FM is the station for Capetonians by Capetonians and by tuning into us, listeners tap into the essence of Cape Town,” says Alexis Searle, Marketing Manager for the station.

The aim of the campaign is also to initiate a strong spirit amongst Capetonians and to celebrate the collective beauty and wonders that Capetonians share. Nowhere else will you have four seasons in one day, the great rock, Table Mountain, in the middle of the city and squeaky-white beaches on one side whilst award-winning wines grow on the other side. “The culmination of beauty and character is what creates a sense of purpose and belonging among the residents of Cape Town,” says Searle.

For more information about the campaign tune into 104.9FM or visit www.1049.fm and join the movement, take the deceleration and be part of the Republic of Cape Town.

4 Aug 2009 16:05

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Comment
zooman
This is a Dumb idea-
The Western Cape has a bad reputation for not wanting to be part of SA and something like this will not win the rest of the country over.
Posted on 5 Aug 2009 12:17
radio1
Bored people-
This is what happens when bored people become radio managers. Why would you as a radio station be pushing/promoting an Independent republic whilst we are part of The Republic of South Africa? Unless if you have your own agenda...
Posted on 5 Aug 2009 14:21
Anonymous
Sounds familiar-
This worked for 702 in the 80's. If you're old enough you might remember "702Land" .
Posted on 5 Aug 2009 15:06
Anonymous
hmm..-
would have to agree, this is just silly
Posted on 5 Aug 2009 15:13
A2J
Contrived-
Does anyone living in Cape Town consider this to be an independent republic? Yes, I know it's a metaphor for the Mother City mindset, but it's a contrived one. It feels shoe-horned and flimsy. The only real republic that exists in CT is the Republic of Hout Bay - an in-joke that all Capetonians share. This is a tired excuse for a concept that won't live long in the memory.
Posted on 5 Aug 2009 15:48
A2J
By the way...-
Is "Deceleration" in the last line, a back-hand to the folks living in Cape Town? Not cool.
Posted on 5 Aug 2009 15:56
Radio head
guys...boring-
are u guys for real?? do u not understand politics
Posted on 5 Aug 2009 17:59
Anonymous
Cape independence! Its about time!-
From the Cape party: "?Our argument is that the Cape is unique to the rest of South Africa - historically, culturally, economically and physically, and that it should be given a referendum on Independence, whereby we are able to determine our own destiny, separate from that of South Africa. We do not want to see the Cape ruined by the North any longer! ?We believe that this centralised and leftist government is eroding the Cape of her liberties through rapid africanisation: Rewriting our history, censoring our media, disbanding those who fight corruption and silencing all opposition, while Capelanders are being sidelined in their own land. We, the people of the Cape, say NO MORE!" I support secession 100%
Posted on 6 Aug 2009 08:19
Anonymous
Free the Western Cape!-
Alot of us down here support Western Cape independence, we even have our own political party now, and its growing fast, with representatives in most major WC towns and cities. Check out the cape party facebook group! We essentially want to be a state within a state. The western Cape should govern itself.
Posted on 6 Aug 2009 08:22
CapeNat
secede to succeed-
I agree, the Western Cape should be governing itself free from the Interference of SA and its ANC.
Posted on 6 Aug 2009 09:15
zooman
I rest my case-
This kind of indepedence talk have releast the nutters. Very soon they will be asking for a fence to go around Khayalitsha and black people to carry passes to make sure they come from the WC.
Posted on 6 Aug 2009 10:28
Anonymous
You DO know this a brand marketing campaign, yes???-
Looks like someone left the gate open to the Freak enclosure! This is a radio station's marketing campaign, which blatantly makes fun of idiot ideas like secession. Have you heard their "Minister of Propaganda"?? Sorry for you, but I have a sneaky suspicion that just maybe perhaps Heart's black, jozi-based shareholders are not actually part of a secret society dedicated to the overthrow of the status quo. Your 2500 votes in the election won't qualify you as anything other than a laughable sideshow in their eyes. Their children go to schools that are larger! This is an industry forum, dedicated to analysing the merits of the campaign - please take your opinions to www.outmodedpolitics.con Personally, I really like the way the station is imaging this campaign on air - the old school sound clips build a lovely sense of silliness. Their "Workers Rights" are VERY Cape Town and a good chuckle. Question is - Is it making an impact anywhere else though? There are a couple of fairly bland billboards up, but where's the print support??
Posted on 6 Aug 2009 10:46
jools
Cape independence is alive and well-
Yes, this is a marketing campaign, but it is also important to remember that there IS an Independence movement down here for the Cape. I heard about it through a friend and joined the cape party website and facebook forum a short while back. This article is reflective i believe about how many people down here feel, not just in cape Town but the whole Western Cape. There are some core issues touched on here, nice to see!
Posted on 7 Aug 2009 08:20
Anonymous
Capetonians are different-
We moved down here ±1year ago and it is like immigrating. The culture is different, the pace is MUCH s s l l o o w w e e r r . They don't even share my humour!
Posted on 7 Aug 2009 09:09
aCarolyn
Who would we have to Bow down too-
Tutu,????? The only man that wears a skirt
Posted on 11 Aug 2009 21:01
John Kerlen
The Cape Party is Campaigning for a Cape Republic!-
Visit the Cape Party Website: www.capeparty.com Visit the Cape Independence Blog: http://capepartyuk.blogspot.com Visit the Cape Party Facebook Group: http://www.facebook.com/groups.php#/group.php?gid=2372533283 Secede to Succeed!
Posted on 19 Dec 2009 11:43
John
Viva Cape Independence!-
There is no realistic reason why the Cape cannot govern itself. Look at how many autonomous countries exist today around the world and how many are more are being recognised all the time. A self governing Cape can only benifit the whole southern Africa. It has ABSOLUTELY NOTHING TO DO WITH RACE, it is a political/cultural decision and as the article suggests, its also about identity, which we in the Cape consider totally foreign to the north. You say 'crazy' as if secession is an unrealistic and/or selfish decision but whats's so crazy about wanting better for people in your area? I think we can all agree this is plain to see in the attitudes and mentality of peoples from north and south and to me its like cheese and chalk. I believe that once the message has gotten out properly around the Cape, the idea will snowball, its happening already, every day people are fed up and are hearing about Cape Independence. Enough is enough. No more must or should a Cape's majority be subjected to poverty and put on the bottom of the list because they are not 'african' enough. No longer must people carry on blaming Apartheid, excusing tomorrows failures as a result of the past. Its about time, give your vote to the Cape Party and secede to succeed!
Posted on 21 Dec 2009 12:31
Amy
Brilliant Idea!!-
I agree. It has nothing to do with race - it has to do with common sense and a love for your people here in the Cape. Different people, different culture, different mindset. Hell, even the weathers always different! Yes we should govern ourselves! As someone who is of mixed race (half coloured and white) and as a proud Capetonian I full heartedly believe this is our birthright. We need our own country with its own laws which are made from the people! The Cape Party has my vote and ill do my best to keep spreading the news!
Posted on 22 Dec 2009 10:00
Jarrod
Wake up. Cape Independence is the way to go.-
Noone should apologise for wanting the Cape to become an independent state. Why? The majority of support comes from young people who had nothing what so ever to do with Apartheid. All this talk of excluding people and building walls around kyalitsha is complete nonsense. The Cape belongs to all who live in it and this is exactly what the Cape Party offer. I say those who are born here get firsts, the same as in any other country. Its time for people to stop feeling guilty about something they had nothing to do with and to do something about their future. Vote Cape Party for a REAL non racial democracy.
Posted on 22 Dec 2009 12:52
Yvette
CAPE PARTY HAS MY VOTE!!!!!!!-
The independence train has taken off and doesnt look like its about to stop, it'll only speed up and will stop in every corner of the Cape. Only when it has picked up everyone will we be at our destination: freedom. Get onboard the independence train!
Posted on 22 Dec 2009 16:46
Nomsa
Mxxim-
Rapid Africanisation??? And what is so wrong with africanising and AFRICAN country with an AFRICAN Majority???? Numbnut
Posted on 23 Dec 2009 11:26
Nomsa
Looks like we're looking at another Orania-
Let's stop kidding ourselves here, this has a lot to do with race. I personally know 50 black people in Capetown and their experiances of the city are definantly not the same as those of the white populace. How was your sample structed for this survey oil?????
Posted on 23 Dec 2009 11:30
Soa Delport
Cape independence sounds good to me!-
Nomsa: No, you wish it had something to do only with race so that you justify it in your head and label the Party as 'racist', hence your use of words like orania, which we all know is a joke in SA. I personally know black people myself in Capetown who not only get along with the local populace but also agree to Cape Independence. So it seems you're the one obsessed with race, not the CP. I am 200% committed to the idea of a truely nonracial society in the Cape. Go Cape Party!!
Posted on 23 Dec 2009 13:05
J
Sound the Independence horn!!!-
Couldnt agree with you more, good on ya sussie! Please help spread the news! Secede to succeed!
Posted on 24 Dec 2009 08:21
Kevin Williams
Long live the Cape Independence movement.-
This is by far the most interesting thing ive come across in years. Back in 94 I voted for Madiba and the ANC, nowdays I dont even trust the DA. Cape Independence/Autonomy has long been a dream of what im convinced to be the majority of Kaapenaars and it looks like that glorious dream might finally awaken into a reality. Long live the independence movement, let us break away from corruption, racism, far left radicalism, incompotence and political imaturity. I vote whole heartedly for independence.
Posted on 24 Dec 2009 08:29
Anonymous
Cape Independence-
The Cape being an independent country or sovereingty would be great for its people. This is a brilliant idea and you have my full support on this. I will start telling everyone I know and I urge you all (in the Cape) to start doing the same. This can be obtainable in the next few years.
Posted on 30 Dec 2009 10:11
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