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Heart 104.9 kicks off with exclusive BBC Premiership feature

Heart 104.9 has secured exclusive broadcast rights to the weekly BBC programme 'Inside the Premier League'. A key feature of the station's popular 'The Beautiful Game' show, it is set to give Cape Town listeners a privileged insider's insight into all the Premier Soccer League action for the duration of the season.
The launch of Inside the Premier League is timed to coincide with the season kick off on the 19th of August 2006. It will air every Monday between 13:30 and 14:00 on Cape Town's adult contemporary commercial station, as another exciting feature for its weekly multi-cultural audience of more than half a million.

"We're excited to have been able to negotiate these rights with the BBC," says Gavin Meiring, CEO. "Inside The Premier League is of a world class quality - as one would expect from the BBC -and we are confident that this slot will enthral our listeners and build further passion ahead of the 2010 World Cup, of which Cape Town will be a host city. This show will take listeners beyond mere football results as it portrays exclusive interviews with Players, Managers and the excitement of every game of the Premiership."

'The Beautiful Game' is hosted by award-winning sports journalist Nick Fienberg and popular presenter Koketso Sachane. The Inside The Premier League feature will be included in the show. It features regular topical pieces like Hero and Villain of the Week. Vital statistics will also be fed to die-hard followers of all the major teams.

"At Heart 104.9, we're always looking for features that add value to our programme line-up and that address the needs of our audience," says Meiring. "It will also prove to be a great opportunity for our advertisers to build brand awareness in the run-up to 2010 and be a part of soccer fever. This show will prove to be essential listening to anyone with an interest in the English Premier League."

23 Aug 2006 14:12

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