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Draftfcb irreverent, nasty? You bet, you Mutha!

Draftfcb Cape Town has been accused of being irreverent and downright nasty by one of its clients - and the client is loving it! Online radio station MuthaFM.com is based in the Mother City, and is dedicated to delivering a fresh alternative to the playlists it says are being recycled on the mainstream airwaves.

On the face of it, the agency's execution is as wholesome as the proverbial apple pie. But hidden in the middle class visuals, elegant typography and pretty prose is a sting that makes this Mutha proud. Executive Creative Director Mike Barnwell, Creative Director Aaron Harris, Copywriter Chris de Villiers and Art Director Candice Lind are the baddies.

Draftfcb irreverent, nasty? You bet, you Mutha!
Draftfcb irreverent, nasty? You bet, you Mutha!
Draftfcb irreverent, nasty? You bet, you Mutha!


18 Jun 2012 11:00

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