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Fresh Vegetables Good For UPE

The University of Port Elizabeth is well-known within the city for its highly entertaining and informative Open Days held annually to encourage potential students to seriously consider signing up for their degrees with the institution rather than leaving the coast to study elsewhere. To promote this year's event, UPE briefed incumbent agency, FCB Cape Town, to use posters as one of the main communications media.

Developed by art director Ryan McManus and copywriter Mimi Sommers, the resultant campaign starred vegetables along with the copy line 'It's good for you'. This tongue-in-cheek approach immediately earned favour among the target audience who identified with the stereotype of parents telling children that vegetables are good for them.



Editorial contact

FCB Cape Town
Fran Price
(021) 797 3702

14 Jul 2002 20:30

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